Big data, Marketing and Management

⚠️ Attention : cette formation ne semble actuellement plus dispensée ⚠️

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The Master of Science in Big Data, Marketing & Management (D2M) at Toulouse Business School, aims at providing a solid multi-disciplinary training to help equip i students with the necessary skill sets to solve today’s marketing problems and become an essential part of their future companies’ decision-making process.

The program relies on an innovating, problem-based, pedagogical approach merging the disciplines of marketing, business analytics, and computer science. Through a close collaboration with more than a dozen industry leaders, startups, and associations, the program confronts students, from the very beginning of the program, with the reality and multi-layered complexity of data-driven marketing and marketing analytics.

This Master of Science prepares you for the following job categories:

  • Data Analyst
  • Data Strategist
  • Data Planner
  • Marketing Scientist
  • Big Data Consultant
  • Data Scientist
  • Marketing Strategist
  • Expert/Analyst in marketing analysis/ marketing research/CRM/ credit analysis
  • Business Data Analyst
  • Data Enabler
  • Data Visualization Consultant
  • Marketing Data Analyst
  • Entrepreneur
  • Customer intelligence manager
  • E-marketer
  • Operational researcher
  • Business Intelligence Consultant
  • Data Manager
  • Social Data Analyst

Professional expertise

8 Course units:

Data-driven Business & Society
Objective: The successful student will be able to describe and analyse the specificities and challenges induced by the big data phenomenon.

Big Data Analytics
Objective : The successful student will be able to prepare the data, to build and estimate models and to extract insight from huge structured and non-structured datasets.

Consumer Behaviour
Objective: The successful student will be able to explain the key challenges and latest trends in both consumer behaviour and marketing innovation.

Data-driven Marketing
Objective: The successful student will be able to solve marketing problems by applying the most important techniques that are used in data-driven marketing.

Machine Learning & Artificial Intelligence
Objective: The successful student will be able to solve marketing problems and get insights from data by implementing artificial intelligence techniques (including Machine Learning and Deep Learning).

Big Data Programming
Objective: The successful student will be able to write advanced computer programs to analyse vast amounts of data.

International Perspective in Big Data, Marketing Analytics and Artificial Intelligence
Objective: The successful student will be able to build their own professional network and to facilitate their professional international integration.

Business Analytics and Artificial Intelligence Research Methods and Dynamics
Objective: The successful student will be able to write a high-quality scientific report on a topic related to data sciences, business analytics or artificial intelligence.

Soft Skills Certificate

2 Courses units:

Management and leadership skills

Objective: Acquire nine key competencies to lead teams and manage your professional career.

Career agility

Objective: Reveal your talent and make evolutionary choices in accordance with your deep aspirations.

Consulting Mission

For the account of prestigious TBS partner companies, students, coached by the professors, carry out a strategic diagnosis aiming to analyze its competitive position, then propose strategic and operational recommendations to meet its challenges

Master Thesis

Objective: Increase your brain agility to anticipate and solve complex business issues in your field of expertise.

In-company Work experience

Students may carry out an internship in the company of their choice for a period of 4 to 6 months.

Lieux d'enseignement